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Research papers

Quality control using exclusive interviewers

The paper starts from the standpoint that most of the recent literature on fieldwork organisation and quality control is concerned with the conventional field force consisting of a comparatively large number of freelance interviewers dispersed...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Ian Jarvis
Company: Burke, Inc.
August 1, 1975
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Citation

Jarvis, I. (1975a, August 01). Quality control using exclusive interviewers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-control-using-exclusive-interviewers


Research papers

The use of a consumer field force for interviewing in mass industrial markets

The 3 vital areas in the use of a consumer field force for interviewing in mass industrial markets are, firstly: - selection of the right interviewer.Under this heading careful attention should be paid to: - previous productivity; - quality of work;...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: M. Narraway
January 1, 1973
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Citation

Narraway, M. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets


Research papers

The use of a consumer field force for interviewing in mass industrial markets

The fundamental requirements for the creation of a field force for interviewing in mass industrial markets are supplied by any large reputable consumer field force. Additional criteria may be little more than to place great emphasis in the selection...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: A. E.V. Dent
January 1, 1973
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Citation

Dent, A. E. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets-1040